Suggestions for Designing Exciting Brochures
- Use color to focus attention on your main selling features and to improve the perception of quality. Two colors are better than one, and full-color printing is better yet.
- Using a glossy paper will often make your brochure look more professional.
- Avoid the temptation to try to jam too much information into a small space. In good brochure design, less is more.
- Don’t overlook the value of white space to bring a clean look to your design and to help accentuate key selling points.
- For readability, consider using a serif type for body copy. Studies have shown that serif type is easier to read. Sans serif type is good for headlines and subheads.
Other Good Ideas: